What do you want out of a trade show and what are you willing to put into the process? Trade shows are tried and true face to face marketing platforms. There was talk about trade shows “dying” because of social media and younger generations entering the workforce. Nothing can replace good old fashioned face-to-face marketing. Social media can enhance, but not replace it.
So what is a trade show REALLY about? The question remains, what do you want from it? Do you want to promote a new product or service, increase brand awareness, treat current clients to some customer appreciation, meet new clients, gain information on what your prospective clients want, or spy on the competition? Maybe you want a little of everything! A trade show can be all of the above and more. Continue reading from TSN
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