Many marketing executives can’t completely answer this question. They basically repeat what was done in previous years with slight variations in execution. Taking a moment to analyze your trade show goals and results can help you find new ways to acquire more customers and make your trade show investment really pay off.
Trade shows are expensive but they can also be one of the best sales and marketing investments your company makes. Trade show exhibits provide unparalleled opportunities to forge stronger customer relationships, win-back old customers and acquire new, high-value customers. But you should expect this effort to deliver more. Full Article.
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