Trade Show Exhibitors Association: 10 Common Exhibit & Tradeshow Marketing Mistakes

Thursday, March 26, 2009

10 Common Exhibit & Tradeshow Marketing Mistakes

The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur. The following are 10 of the most common marketing mistakes that exhibitors often make. Learn to avoid them and you will increase your chances for a successful tradeshow. More.

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Since 1966 the Trade Show Exhibitors Association has provided knowledge to marketing and management professionals who use face to face marketing to promote and sell their products, as well as to those who supply them with products and services. We provide you with: Education, Advocacy, Promotion, Communication, Service, and member only discounts on a variety of products and services. Our programs, services and publications are designed to help you gain the necessary edge in exhibiting success. TSEA is led by a Board of Directors comprised of your professional peers, so you can always be assured that we understand your needs. Our tradeshow knowledge will help enable you to get the best return on your investment when exhibiting.