Wednesday, March 25, 2009

The (trade) show must go on

With Las Vegas in general and trade shows in particular bearing the brunt of a brutal recession, the Exhibitor Show at the Mandalay Bay Convention Center is an unlikely venue for optimism.

But that was the mood Tuesday among many on the show floor, even though about 10 percent to 13 percent fewer attendees are expected compared to last year's event.


"If you don't go out and look at opportunities, they are not going to come to you," said Dee Silfies, chief learning strategist for Exhibitor Conferences, the organizer of the event. "Then competitors would have an opportunity to be in front of (your) customers, plus (you) wouldn't get any new business."

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