New 'Cost to Close a Sale' Figures Identified
DALLAS, 9 April 2009 - The Center for Exhibition Industry Research (CEIR) announces the release of SM 38 The Cost Effectiveness of Exhibition Participation: Part II, a follow-up to SM 37 The Cost Effectiveness of Exhibition Participation: Part I released in February.
Companies are under more pressure than ever before to measure ROI, determine value from event participation and justify exhibition dollars. The data produced for Part I and II of this study support the evidence that it is much more cost effective to close a sale when a customer is first identified at an exhibition versus non-exhibition means. For example, exhibitions save companies an average of $795 per new customer when closing a sale and, moreover, companies can save 79 percent by making a first face-to-face contact with a potential customer at an exhibition. More.
DALLAS, 9 April 2009 - The Center for Exhibition Industry Research (CEIR) announces the release of SM 38 The Cost Effectiveness of Exhibition Participation: Part II, a follow-up to SM 37 The Cost Effectiveness of Exhibition Participation: Part I released in February.
Companies are under more pressure than ever before to measure ROI, determine value from event participation and justify exhibition dollars. The data produced for Part I and II of this study support the evidence that it is much more cost effective to close a sale when a customer is first identified at an exhibition versus non-exhibition means. For example, exhibitions save companies an average of $795 per new customer when closing a sale and, moreover, companies can save 79 percent by making a first face-to-face contact with a potential customer at an exhibition. More.
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