According to a survey by market research firm Exhibit Surveys Inc., trade shows are critical to marketing-oriented companies. Trade shows attract decision-makers, influence purchasing decisions, provide a point of contact for new customers, and make a lasting impression. Think of your trade show display as the grand launch of your most valued new product or business service. Give customer prospects your best look and greet them with your most competent sales staff.
Here are the tips on how to succeed at your next trade show: Link.
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