Trade shows are the perfect place to meet potential customers, as well as being used as a social networking resource. Obviously, your number one priority at the event should be to have a stunning, eye-catching trade show display that will appeal to your target market and intrigue them to visit your display booth. However, what incentives are you giving these visitors that will make them feel that it was worth their time to stop by your exhibit? This is where trade show giveaways come in.
Promotional giveaway items should be used to make you more memorable, and should communicate your marketing message effectively. So, what items will you plan on giving away? Susan Friedmann, The Tradeshow Coach, explains that the first step is to figure out what your objective is. Once you have a clear goal, it should be much easier to decide which giveaway items would help you achieve this goal.
You should have different sets of items to be given away. A pen with your company’s name and logo on it can get you remembered each time the pen is used. However, for the potentially more serious customer, perhaps a package of eye catching literature on your company would be more appropriate. After a few minutes of speaking with your visitor, you should be able to figure out into which category they fall. More.
No comments:
Post a Comment