Do you know what do trade shows and Twitter have in common? Both allow you to make personal connections with potential clients while building their confidence in you and your brand. Neither one is an appropriate place for a hard sell routine, in fact, quite the opposite. They are “getting to know you” tools. And both can pay enormous dividends in terms of brand recognition, customer satisfaction, and sales.
Let’s look are four ways in which you can make Twitter work for you at your next trade show:
1. Start early. Establish your Twitter presence long before the show opens. Every day, post amusing or informative links, resources, observations, and announcements.
2. Share Twitter names. When you get contact information for new clients, make sure you get their Twitter ID. Make sure that yours is on your business card, as well as on your web site.
3. Keep Tweeting! During the trade show, use Twitter to keep attendees informed of events at your booth. You may want to use a Twitter client, such as HootSuite or Tweetdeck, to schedule pre-written announcements, for example, “The next demo will starting in 15 minutes at Booth 212.”
4. Follow up. After the trade show has ended, use Twitter to maintain contact with new prospects. Make sure you add them to your “following” list. Not only will that remind them of you, it also helps to make people feel warm and accepted. Source.
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