Getting The Crowd Into Your Trade Show Booth

Getting the proper crowd into your trade show booth can be a big task, but not impossible. Walking the trade show floor on numerous occasions I have noticed that there are some impressive looking trade show displays and some just mediocre. I have also noticed some of the nice impressive booths have no crowd in them. Attendees just pass them by as if they were not there. The booth looks relatively nice with decent product displays yet no visitors to the booths (as a matter of fact I have seen some exhibitors which are the powerhouse of their market without any crowds in there booth at all) this means no new clients and also they may have gotten to be a powerhouse by other means, definitely not by displaying at trade shows. What makes the difference in attracting attendees into you booth? There are a few factors

1- In getting attendees into your both first of all you must have a friendly and inviting trade show display, this mean do not configure your trade show booth like a forte. It should be open and inviting -one should not feel trapped once they enter your booth.

2- Greet attendees in the trade show aisle not in your booth, Very few will ever freely enter your trade show booth without being invited

3- To capture attendees’ interest you must have something different from the rest of exhibitors. Try to create some sort of theme or major attraction inside your trade show booth. This will serve as a major draw for show attendees. Your trade show booth might be nice looking but still unable to entice the crowd, therefore, a crowd pleaser is a must. I have seen this happen at a recent show, true the attendance was down at the show but all in all most exhibitors said they did better that the previous year or show , why?. Fewer exhibitors mean less competition for you the exhibitor. This in turn turns into leads which eventually can result in sales. In getting the best out of your trade show you must have something unique different from the rest of exhibitors. DO not use gimmicks they only work but for so long, be creative about your product or the imagery of your booth…always introduce a theme whether in the appearance of the booth itself, your product or the actual displaying of the products themselves… be creative intelligently and forget the gimmicks Source.