As a tradeshow industry veteran and marketing professional, I have attended expos and events of every type and size over the years. I can tell you that if the only impression that I got of a company was their booth, their personnel, and how the booth was set up, I can guarantee I won’t be doing business with many of them.
I’ve classified some don’t-let-this-happen-to-you booths as follows:
* The Booth Speaks for Itself – The company has invested some dollars in purchasing the booth space and may even have an elaborate backwall display. Only component missing is booth personnel. They’re off checking out the rest of the floor (particularly the free food booths), meeting with friends, etc. They’re hoping the booth will speak for itself. Message: Everything else is more important than meeting with or recruiting customers.
* The Minimalist – Booth contains the expo-provided draped table, two chairs, and the paper sign indicating the booth number. Brochures and business cards (sometimes only business cards) are left on the table. Booth personnel wonder why no one is stopping by. Message: Customers are not worth our time or investment. More.
No comments:
Post a Comment