by Traci Browne on October 10, 2010
I spend a lot of time at trade shows and I constantly see the same mistakes being made by exhibitors. The five listed here are very common to smaller booths-the 10 x 10’s and 10 x 20’s. Pause for an honest assessment…are you doing any of these things?
Hey you! Get off my lawn!
Are you placing a table across the front of your booth to display products or brochures? What you are actually doing is creating a barrier. A barrier to conversation, curiosity and possibly sales. Full Article from The Trade Show Institute
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