Is Your Booth Staff On Paid Vacation?

You budgeted time, money, blood, sweat, and tears to a trade show. But in the eyes of some co-workers, you are a ‘glorified party planner.’ How many times have you heard that one? Well, now that you have planned your party, cleaned house, set out decorations, don’t forget the most important thing – be the hostess with the mostest!

Yes, staffing your trade show booth is a critical piece of ensuring trade show success. Some people relish the idea of being out of the office on a ‘company-paid vacation.’ Trade show venues are in vacation cities for a reason – to attract attendees to bring the family and stay longer. But this shouldn’t be the mindset of the booth staff!

There are 4 key steps for booth staffer success: Engage, Qualify, Present, Close Continue to full article from Skyline Trade Show Tips