For Exhibitors:
Nothing will attract more attendees to your booth than showing them why they should be there in the first place. Interview your staff and make sure to capture any activities you have at your booth (a preview of a presentation, games, magicians, giveaways, etc) If people can see with their own eyes what festivities are taking place, they'll be more prone to get in their car and drive to the event just to see your booth.
Post videos while at the trade show by bringing a camera that can easily connect to a laptop like the Flip Camera. If you don't have a laptop with you, you can take them on your cell phone as long as you are able to upload them to the Internet. Full article from Trade Show Advisor
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