Booth Babes: Killing Your Brand One Tradeshow at a Time

Unfortunately, the practice of using scantily clad women at business tradeshows is still ever present. Even more unfortunate is the fact that the companies using this tactic don’t understand the damage they are causing to their brand. When I walk by a “Booth Babe”, my first thought is “this company must not have anything interesting to say or showcase if they need to resort to using barely dressed models to create buzz.” Assuming that the company does have something interesting to show, I have yet to meet a “Booth Babe” that was able to articulate the brand message or purpose of the company they were hired to represent. This is by no means the fault of the “Booth Babe” but rather a common result of using a hired model that has no affinity towards your brand. Full Article from B2C