Tuesday, August 30, 2011

EXHIBITOR Research Shows Most Exhibitors Still Own Exhibit Structures

EXHIBITOR Media Group, the leader in trade show and corporate event marketing education, today announced the results of EXHIBITOR Magazine's 2011 Rental/Refurb Survey, sponsored by Lynch Exhibits Inc., which indicate that while most exhibitors still own their structures, many extend exhibit life through refurbishment.

Results of the survey show that 89 percent of exhibitors own at least one exhibit structure. Nearly a quarter of respondents own five or more exhibits, while 31 percent of exhibit managers plan to build a new custom exhibit in the next 12 months.

"Custom is apparently still king," commented Travis Stanton, editor of EXHIBITOR magazine. "But it's clear that rentals and refurbs are viable, cost-efficient options that offer exhibit managers their own unique benefits." Continue reading from MarketWatch

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