Wednesday, August 24, 2011

Magic's Social Media and Interaction Strategies Expand Show's Reach, Triple Attendee Engagement

The show floor is buzzing this week for Magic, the massive fashion trade event running Monday through Wednesday at the Las Vegas and Mandalay Bay convention centers, with related events all around town.

But the impact of the event goes well beyond the walls of the show's venues here in Las Vegas: Digital and social media strategies have allowed Magic to transform from a twice-yearly program in town to a 365-day platform that reaches fashion industry people all over the world. Continue reading from BizBash

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