At virtual tradeshows (VTS), exhibitors compete for the attention and interest of the attendees. And many times, the competition for attention occurs “against” the competitors of your business. Thus, it’s even more important to make your mark, which places an onus on exhibitors to leverage new and creative ways to generate interest. Here are Top 10 Exhibitor Tactics for working with virtual tradeshows.
1. Set up a (physical) war room – it seems a bit contradictory, given that you’re exhibiting virtually, but if it’s practical to gather in a single location (physically), you’ll be more effective and coordinated. As visitors pour into your booth and engage with you, it will be easy to shout aloud, “I’ll take this one” and have everyone immediately know what you’re referring to. In addition, being together physically creates a buzz as the event goes on – you’ll hear cheers, shouts, jeers, etc. as activities unfold throughout the day. I’ve participated in one and it does help with coordination and build camraderie. Short of a physical gathering, another option is to keep a telephone conference bridge active throughout the day to coordinate activities. More?
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