1. Think color. Lots of it! Bold, sassy colors that immediately get attention from trade show attendees. Many people make the mistake of thinking if they build it, they will come. Nothing could be further from the truth when it comes to trade show booths! You have lots of competition and to beat it, you need a trade show booth that lets people know they're dealing with professionals who know what they're doing. Color does this almost better than anything else-unless you're going against the grain by using stark, upscale colors like white and black to make your statement. And believe me, color does make a statement.
2. Now think lights! Lights can make a fairly ordinary tradeshow booth something special. How? Think of the way paintings in museums are lit, the way candlelight sets the atmosphere for dinner or weddings. You can take a regular Joe trade show booth, put some truly cool lights in place, and Presto! You have a real show stopper-right there at your booth where you can smooze and sell to your heart's content (or your feet wear out, whichever comes first!).
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