Creating a Memorable Trade Show Event

With an ever-increasing number of events occurring outside the trade show floor, the job of a trade show event planner has become a real challenge. With so many get-togethers to choose from, the trade show event planner needs to create enticing venues that will attract the often weary trade show attendee who has canvassed numerous trade show exhibits during the day.

Of course, getting VIPs to networking events can be a hat trick. In order for the trade show exhibitor to put his/her best foot forward, then, they need to have not only a professionally produced event, but one that is highly memorable. But how do they do this?

According to Karla Krause-Miller, Director, Cappa and Graham, Inc., a professional event planning company in San Francisco and Silicon Valley, it is critical to create a trade show social gathering that not only dazzles but also provides essential networking opportunities. Here are a few of her event planning tips:

The main rule is to create an experience –not just an event. You must make it memorable by adding a “celebrity touch” or a special enticement. Link.