Increase Booth Traffic with a Trade Show Entertainment Strategy

Creating a buzz on the trade show floor is pivotal to drawing attention away from the competition and increasing meaningful traffic to your exhibit area. With more booth visitors exposed to your products and sales message, your trade show sales team has a greater prospect pool in which to pre-qualify leads and generate sales.

That's why savvy exhibitors are continuing to deploy new and creative methods to attract trade show visitors. At shows across industries and locales, exhibitors are using methods that range from creating more dynamic display graphics and creative lighting techniques to giving away gourmet treats and unusual trade show promotional items to attract crowds. More.