Turn Trade Show Leads Into Sales

Were you aware that 80% of all trade show leads never receive any form of sales rep follow up once the trade show is over? And that 43% of your key trade show prospects will have already made their buying decision with someone else by the time they get your materials? Did you also know that 76% of companies’ sales people think of trade show leads as cold calls, and that less than 10% of all companies use any form of post trade show event measurement? There has got to be a better way to turn trade show leads into sales, and there is.

According to Michael Gilvar, President of Fish Software Inc., a Carollton, Texas- based trade show event measurement and interactive marketing firm, trade show attendees can now be categorized, identified and measured as to whether they are hot prospects through its “Immersive Media” software. By using radio frequency identification technology (RFID), trade show exhibit staff can better focus a sales pitch on their most highly qualified leads and thus greatly enhance the efficiency of lead tracking. More.