In the current economic downturn, exhibiting companies have the dual challenges of trying to save money and getting the most out of their participation in tradeshows – a problem that two association shows decided to address head-on by developing economic stimulus plans for their exhibitors.
The Graphic Arts Show's quadrennial Print, which will be held Sept. 11-16 at Chicago's McCormick Place, and The Society for the Plastics Industry's triennial NPE – The Intl. Plastics Showcase, scheduled June 22-26, also at McCormick Place, will have savings and incentives plans available for exhibitors.
According to Christopher Price, vice president of GAS, which manages Print, his company has rolled out a two-option plan for exhibitors at the show, with total savings of about $3 million or an average of as much as $165,000 per exhibitor, depending on its size, that will allow them to have either unlimited machinery material handling, primarily for companies with large machinery and booth space, or limited material handling for machinery and non-machinery.
The plan was formulated in a period of several months in response to exhibitors' comments that they may have had to downsize their booth space and bring less equipment, “which is the kiss of death for a show,” Price said. More.
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