Marketech Study Reveals Real Impact of PhRMA Code Changes on Convention Marketing

WESTBORO, Mass. - (Business Wire) Recent changes to the PhRMA Code of Ethics has had a minimal impact on visitation to exhibits at medical meetings, according to findings from a new research study conducted by Marketech. Study highlights were presented in a Marketech white paper – “What’s the Real Impact of PhRMA Code Changes on Convention Marketing” – distributed to attendees at the Healthcare Convention Exhibitors Association (HCEA) Annual Meeting in Tampa, Fla., this week.

The Marketech study was conducted in two phases to assess the impact of Code changes before and after they took effect. Among many findings, the research showed that of 550 study participants interviewed, more than 85 percent indicated changes in the PhRMA code have not impacted their visitation to exhibits at medical conventions. Based on these results, it is reasonable to presume the impact on exhibit visitation will also be minimal once changes to the AdvaMed Code of Ethics take effect. More.