It's a Different Game for Trade Show Exhibitors Overseas

By Dick Wheeler:

Question: Is it better for an American trade show exhibitor to rent a trade show booth abroad if the exhibit hall is in Europe or Asia rather than ship a trade show exhibit from the U.S.?
Answer: Yes. It makes better sense logistically and economically to rent a trade show display in a foreign country where it will be exhibited. Why? For starters, the savings on round trip international shipping and handling charges are substantial.

Also, it turns out that each country has a distinct set of trade show requirements due to the unique characteristics of that nation’s business styles. For instance, with storage space at a premium in Japan, it is common for the custom trade show booth to appear in only one trade show. In Japan, the trade show booth is often destroyed after the trade show, thereby eliminating the need for storage space. When exhibiting in other countries, this “build and burn” trade show booth concept is common because the exhibitor is often unwilling to store a trade show exhibit or have it shipped back to their country. Consequently, lesser grade materials are used on the one-time trade show display since the trade show booth will not be used again. More.