Everyone wants to be connected, find old friends, join groups, tell the world their stories (even those we don’t want to see)—and it’s not just the kids. Even grandmothers and grandfathers are participating in this phenomenon. A mentor of mine from college—who will be 80 this year—is Facebooking all the time!
Which is why I don’t understand the trade show industry’s hesitation to making this application a primary event marketing tool. The objections I hear include: “Our market just won’t get it.”“The attendees coming to our show aren’t that technically savvy.”“It took these guys long enough to register for the event online!”
But we live in a different world with a new perspective, and things are changing at a rapid pace. More.
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