One of the most valuable sources of trade show marketing ideas comes directly from the exhibit floor. There is no better opportunity to observe the promotional tactics that work. In fact, your experience while exploring the floor is a key indicator of what your own audience will respond to. Incorporating the ideas that attracted your attention into your own trade show exhibits is a great way to leverage proven tactics.
Below, we'll take a tour through some of the most effectivetrade show marketing strategies being implemented across convention floors. These are strategies that are already being used by successful exhibitors, some of whom may be your direct competitors. More.
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