1. Maximize exposure. Placement is key to driving booth traffic, even in a virtual world. Marketers should count the number of mouse clicks it takes for attendees to access their booth. Prime locations translate into fewer clicks.
2. Customize the booth. Virtual platforms allow marketers to create an individual booth experience, from color schemes and virtual plants to a recommended 20-to-30-second welcome video.
3. Build compelling content. Exhibitors can provide existing white papers and other collateral, as well as link attendees to existing Web content, but a customized landing page that mentions the event can be most effective. More.
No comments:
Post a Comment