SUMMARY: Event marketing is a prime target for budget cuts in a down economy, but some marketers have at least one big, annual show they just can’t skip. How do you make the most of your investment in a big trade show presence?
See how an insurance company revamped their trade show strategy on its head by creating a booth and events that talked primarily about clients -- not the company. Includes concepts and strategies you can adapt for a smaller event budget. Article.
See how an insurance company revamped their trade show strategy on its head by creating a booth and events that talked primarily about clients -- not the company. Includes concepts and strategies you can adapt for a smaller event budget. Article.
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