Social media is the new hot buzzword in marketing. You just can't get away from it even if you try - it's reported in the news, used in blogs, shown persistently on web pages, it's used by celebrities like Oprah, it's appearing on business cards and billboards. In effect, it's everywhere. But what does all this mean to you as a trade show exhibitor, and how does it help you? This 45 minute webinar will be exploring and discussing social media and how you can use it to make your trade show event more effective. Specifically, we will be covering: * Introduction to social media * Tools of the trade o social communities o media sharing o blogging o micro-blogging o social bookmarking * Best Practices and Strategies * Using these tools as part of your trade show strategy o Creating pre-show buzz o Increasing booth awareness during the event o Extending network connections after the event
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