Whether you exhibited or plowed your way through the multiple exhibit hall floors, you’ve had firsthand experience in the value of human interaction. In a world of multiple communication tools it’s more important than ever to place a face with the voice on the other end of the line.
But in reality, it is a combination of your polished soft skills and diligent follow up that’s imperative in turning those handshakes into dollars and cents.
Proactive Preparation: Know Your Audience
• Review and scrub your Rolodex against the exhibitor list.
-There is no better time to revisit contacts whose venture never made it to fruition.
• Assess the speaker list and proactively arrange to meet with individuals/firms.
-The majority of speakers are the decision makers so take advantage of starting a dialogue after sessions. More.
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