How to Use Trade Show Contests to Improve Booth Traffic

Motivating people to visit your trade show booth is essential to your success at the event. Without attendees coming to your exhibit and speaking with your staff, you cannot effectively communicate your marketing message or qualify leads.

The prize you’re offering must excite your customers, prospects, and other attendees. If it fails to stimulate their interest, your trade show contest is unlikely to generate substantial traffic. Ideally, your prize should have a connection to the products your company sells. For example, if you manufacture fuel injection systems for performance vehicles, offer attendees the chance to win a free set of fuel injectors. More.