How can a mega-business like 3M have meaningful, consistent interaction with its customers all over the country? How can they help establish community and camaraderie among this passionate, talented group of people? Today's social media venues, such as Facebook and Twitter, make it easier than ever before.
3M Graphics Market Center recently launched a Facebook page and Twitter feed as a way to engage with its customers. According to Heidi Anderson, marketing communications supervisor for 3M Graphics, "We wanted to create a forum where our customers could get tips, share ideas and interact with one another. And if they have a question, Facebook enables us to respond quickly." More
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