Event organizers can provide exhibitors with real-time data or end-of-day performance reports, generating new fee streams while making a powerful business case for high cost corporate sponsorships and exhibitor packages. In addition, the solution allows event organizers to provide onsite security at a reduced cost.
Exhibitors can elect to pay for access to unprecedented event data such as the number and corporate affiliation of their booth visitors, the times of day or portions of their booths that were busiest and booth dwell times. Lead capture reports are generated with scores, which provide sales personnel with quantifiable data so they can determine the prospects with whom to follow up with highest priority. Full article.
No comments:
Post a Comment