Know Your 5 or Social Media Might Eat You Alive

From Fast Company:

With millions of people participating and interacting in social media networks like Facebook and Twitter, businesses and organizations of all sizes are trying to tap this audience. For bigger businesses with multi-million dollar marketing budgets, rolling the dice on a social media strategy is a no-brainer. But for smaller businesses with precious time and resources to dedicate, any media campaign needs to provide a return on investment in order to be pursued.

Small businesses and organizations need to know who and how to target their customers and prospects using both social media and other marketing efforts. For the who part, here are five types of people out there you should think about and people who:

Know and Trust You. These are your Raving Fans, to borrow the title of Ken Blanchard's book. They are the people who spread your name through word of mouth marketing, refer you on social networks, give you great ratings and reviews, and know what you're all about. More