Post Trade Show Checklist

Realize that trade shows are costly for many reasons: you have a booth cost ranging from anywhere from $1k to $50k, plus a huge multiplier of flying two to ten staff members to the event. In my corporate life, the average cost of event staff at an event was $730 per person, per day (flight, food, lodging, salary.) If you have 5 people attending a day event, you have four days of cost accounting for travel time: equaling another $15k

If we consider the amount of preparation time needed for the team to strategize on the trade show beforehand, we could easily rack up another $5k to $25k in cost.

So we have to maximize this cost. There has to be a return. We have to keep in mind that “in the end” , trades hows and events do not end. They merely act as catalysts for in-person relationships and professional follow-through. Article.