To the educated observer, body language gives helpful clues about a person's mood and attitude. This can be useful in many situations, and is especially helpful at trade show stands. Exhibitors can interpret attendees' body language to determine how they might feel about different products and services at trade show stands, and exhibitors themselves need to be conscious of signals they might be sending off with their own body language. Being aware of all of these will result in a better trade exhibit experience.
General Body Language Rules
Most people know that crossed arms can indicate that a person is disinterested or not listening, but what about other signals? Generally, body language cues are fairly easy to interpret. However, one must remember that body language can be subjective; while gestures may typically indicate certain emotions, they are not true for every case.
Facial gestures can be quite telling at trade show exhibits. Rubbing the eyes is seen as deceitful and may indicate the person is lying and wishes to avoid eye contact. Hands or fingers covering the mouth may also indicate dishonesty.
How To Read The Body Language Of Attendees Continue
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