Dave Lutz on When Conference And Tradeshow Websites Fail

Here’s a few tips that succesful major events are implementing on their Web site to improve relevance and the user experience.

1. Exhibitor Search
Access to a real-time floorplan that allows attendees to search by keyword/phrase, primary product category, secondary product category, booth number or exhibitor name. The best shows are refining this list every year to make sure that they are keeping up with the times and delivering search results that match the requests. (Hint – by reviewing keyword searches, you can identify categories or sub-categories that should be added.) To improve engagement, some shows allow users to create a list of exhibitors to visit, the ability to schedule appointments and to request info. More.