Most Exhibitors Have Cut Back, Some With Regrets

From Association Meetings:

Four out of five exhibitors (81 percent) have scaled back their trade show participation over the past year due to the economy, and many are regretting their decision, according to a new report from Champion Exposition Services.

The Middleboro, Mass.–based company surveyed 1,002 exhibiting companies in May and June and found that the most common trade show cutback was sending fewer staff. About 56 percent of those surveyed sent fewer staff to trade shows, and of those, 39 percent report that they regret it. More.