Ways to Draw Crowds to your Tradeshow Booth

This is a fairly typical scenario for tradeshow marketing planners: You have made the decision to have a tradeshow exhibit in your industry’s leading tradeshow. You have planned properly by selecting the appropriate tradeshow, nailed down the key objectives and goals of your company’s tradeshow marketing team, and hired professionals to build a dramatic, eye-popping tradeshow display. Now all you need to do is wait for visitors to find your tradeshow booth. You believe in the motto “If you build it, they will come,” right?

Well, not exactly. With tens of thousands of square feet of tradeshow floor and hundreds of competing tradeshow exhibits, prospects finding their way to your company’s tradeshow booth can be an overwhelming challenge.

Fortunately, there are proven ways to get crowds to your tradeshow booth. Continue reading.