Trade(show) Secrets

How to leverage tradeshows into media coverage

When contacting writers, try to schedule a new product introduction, update or other announcement to coincide with the show. If you prepare a news release to distribute at the show, perform doubly by distributing it to your prospects too. If possible, coordinate your publicity efforts with the public relations efforts of the show’s organizers. Find out if your company’s media materials can be included in a press kit distributed by the show’s organizers. More.