The exhibition model isn’t broken, but panelists at a session at the International Association of Exhibitions and Events Mid-Year Meeting in Boston said there is room for improvement. Pre-show marketing, co-location, labor relations, and virtual events were just some of the topics discussed at the session titled, “Exhibition and Event Industry Makeover.” The hybrid session, held on July 12, was attended by 60 industry executives in Boston and watched live by about 40 people online .
Marketing was a particularly hot topic. Not enough exhibitors do pre-show marketing, said panelist Beate Halligan, president, H+A International, a Chicago-based marketing company. Event organizers can’t afford to stand idly anymore, she added, they have to help exhibitors market. “The days of build it and they will come are over,” said Halligan. “It’s a new world.” Event organizers have a good story to tell, but they need to do a better job of telling it, she said. Full article from Association Meetings.
I enjoyed reading your blog ~ thanks for posting such useful content.
ReplyDeleteCatering Equipment