It is human nature to be comfortable with the familiar. We trust what we know and find comfort in the words "Tried and True". When faced with new methods we tend to react with apprehension, resignation, or panic. Tradeshows have been around since the dawning of commerce when merchants and buyers began congregating at central markets. Tradeshows are familiar. They represent the "Tried and True".
The internet brings efficient communication, networking, and a new method of commerce. While buying and selling online is now common place, it is human nature to suspect that this new medium of online buying, selling, and communicating threatens the traditional face to face marketplace of the tradeshow. In reality the connectivity of online communication is a wonderful opportunity for the savvy tradeshow organizer to augment the face to face medium of tradeshows and conferences.
Here are 3 tools for tradeshow and conference organizers to enhance their shows. Continue.
No comments:
Post a Comment