How did a new email service gain over 12 million subscribers in 18 months? How did the very low budget movie like “The Blair Witch Project” become such an incredibly successful phenomenon in a sea of big budget films? The answer lies in the power of “buzz.”
Buzz, or word-of-mouth marketing, influences more people to buy, or not to buy products and services, than most other forms of marketing.
Why is it so powerful? Basically, we have a need to share information as a means of communication and also as a way of understanding the world around us. Often, we base many of our purchasing decisions on information gleaned from friends and well-respected associates. We tend to listen to them more readily than most mass-media messages, because we view their opinion as credible and reliable.
So how do you create “buzz” in a business environment where it currently does not exist? We offer some guidelines to assist you in developing the “buzz” factor. Full Article.
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