4 Tradeshow Booth Design Tips to Make Your Booth a Stand Out

The graphical displays, lighting, and other components of your trade show booth play a key role in attracting attendees. While a vibrant and attractive tradeshow booth design can inspire visitors and pave the road for qualifying leads, a poorly constructed booth can set the stage for failure. The challenge is to build your booth so it stands out from the crowd of other exhibitors without diluting the consistency of your message and brand. There are many subtle tricks you can deploy to achieve that goal. Below, you’ll discover four design tips for making a splash with your booth at your next event.

Tip #1: Lighting For Warmth And Focus

Lighting can play an important role in attracting visitors and directing their attention. It can be used aggressively to entertain attendees or to create a subtle ambiance of warmth and comfort. For example, an intricate laser show can draw huge crowds of visitors and hold their attention for the duration of the show. By contrast, a warm light cast upon your company’s latest product offering can direct attendees’ attention without seeming abrasive or overbearing. You can use lighting in your tradeshow booth design to achieve a number of useful effects.

Tip #2: Grab Attention With Movement

Motion attracts attention at trade shows. The reason why is because most event exhibitors fail to use motion effectively in their tradeshow booth design. Attendees are seldom treated to anything that sparks their interest or imaginations. You can take advantage of this in a number of creative ways. For example, play a fast-moving DVD on a widescreen TV or use displays that rotate. When you or your staff is giving product demonstrations, use plenty of hand motions. In each of these cases, the movement grabs the attention of visitors, drawing them in. Most exhibitors don’t leverage the power of movement in their tradeshow booth design. More.