From TradeshowMarketing.com:
If you have been exhibiting at trade shows for the past several years, you will have noticed that the average age of attendees has declined. It's a natural evolution in the industry as the people who used to attend are promoted into higher levels of management. Younger faces have taken their place on the trade show floor. Exhibitors who employ the same trade show ideas that they used a decade ago will find this new crop of attendees less receptive to their overtures.
The people who attend trade shows today are more cynical than those who went before them. They're less trusting, respond to a different set of triggers, and place more value on presentations that engage them on multiple levels. Below, I'll provide a few trade show ideas that you can use in order to reach this new crop of trade show attendees. Continue.
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