Increasing Your Trade Show ROI

If your B2B marketing budget is tight for 2010, make it work harder by increasing the ROI of all tactics you have planned.

Tips for Maximizing Tradeshow ROI:

1. Clarify trade show objective and how it fits in your overall marketing strategy
2. Scrutinize attendee list for ratio of clients to competitors
3. Let marketing objectives determine level of participation and investment
4. Determine break-even and how you will measure success
5. Leverage investment with pre-show marketing
6. Maximize your time at the trade show
7. Measure success and talk about it
8. Complete next steps and followup communication

Full Article.