How to nail the five-minute pitch

The Basic Pitch Outline
Following is a sample outline that I have seen many successful startup presentations follow. Believe it or not, you can fit all of this into five minutes or less – especially if you use short video clips, images, graphics, and minimal text. You should mostly speak to each of the points below, using graphics to reinforce your spoken words.

• Headline (your vision)
• Company Purpose (short and sweet)
• Problem (customer pain)
• Solution (value prop to customer – great to add real customer stories)
• Why Now (history and evolution)
• Market Size (who are your target customers)
• Competition (honest list)
• Product (description and road map)
• Business Model (revenue, pricing etc.)
• Customer Acquisition plan (marketing and sales)
• Team (founders & management)

At pitch events, you have just five minutes to stand out from the other presenting companies. Take advantage of your short window of fame by telling a memorable story with passion. The best company pitchmen aren’t salespeople. They’re great storytellers. Article.