A virtual trade show is a cross between a webcast meeting and a video game. And it’s the next big trend in trade shows. Although a mere 1% of all trade shows are now held online industry experts expect that by 2015 more than 25% of trade shows will be conducted in virtual environments. That’s a market you can’t afford to ignore.
Like online meetings a virtual trade show can be simple or breathtakingly realistic. The simplest assemble a series of pages each one a virtual booth for an exhibitor plus instant messaging so exhibitors and attendees can talk in real time. The more complex are complete environments like high-level video games or such online worlds as Second Life. In these each participant controls an avatar. VOIP voice over internet protocol can allow you to talk to attendees and you can easily email brochures or allow attendees to download them.
But why bother when face-to-face meetings are so much more satisfying and real? Because virtual trade shows offer some solid advantages.
1. Triumph Over Tighter Budgets Continue
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