What do people see when you send out a tweet, newsletter, blog post; put up a tradeshow booth…what is the perception of what people see?
Are you seeing through the eyes of your visitors, or through your eyes?
From Tim Patterson, the Tradeshow Guy:
It’s not an easy question to answer as we all have our own vantage points. And no matter how hard we try, we can’t completely get outside of ourselves and see things objectively. Especially if we had a hand in creating the sales tool.
But it’s a good question to ask – and to try and find an answer. Or two, or three: what do other people see when they look at your ‘stuff?’ Do they see what you want them to see or do they see something else? Continue reading.
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