Trade show displays: Creating an Illusion

An illusion is a distortion of the senses, as interpreted by the organization and the sensory stimulation of the brain. Even though visual illusion or optical illusion is more commonly understood, all of our 5 physical senses participates in the creation of an illusion. For example, the graphic design below: at the very first glance seems to be all tied in together. {Conscious effort was undertaken to keep it separate.} When the eye sweeps it again, it becomes evident that the projects are very different. Full article.